Over the last five years, consumers as a group have opened up the market for health and wellness businesses, because of their increased awareness and focus on eating and living a healthy lifestyle. In 2004 alone, Americans spent $42.8 billion dollars on natural and organic products that were part of their diet, personal care, and environmental concerns. That makes the health and wellness industry a home business with great potential if you go about it the right way.
World renowned and respected economist and author, Paul Zane Pilzer, former economic advisor to two United States Presidents and the Editor in Chief of Success Magazine, predicts the Wellness Industry will be the next major force in business on the planet, reaching 1 TRILLION dollars by the year 2010.
In "The Next Trillion: How the fortunes of the new millenium will be created in the Wellness Industry", Pilzer exposes the truth about why half the U.S. population is unhealthy and overweight: Americans have become caught between the economic interests of the trillion-dollar food industry and the trillion-dollar healthcare or "sickness" industry.
Pilzer explains why consumers will turn away from consuming more material goods and instead seek to achieve internal self-improvement - healthier foods, vitamins, nutritional supplements and fitness programs - and why consumers will create a virtually limitless and sustained demand for wellness-based products.
Paul Zane Pilzer writes in his book The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry -
We are starting to see the emergence of a wellness distribution business... a business of people who educate people about products and services that will improve their health and develop customer relationships and then people will go back to their distributor of that product for more and more information on food and health.
The number one reason of all reasons (people) turn on the Internet is to find out information about health and wellness. HEALTH is the most popular subject on the web.